A video banner made for PaginiAurii (YellowPages). “The escape” from the bannerbox is pretty creative, unfortunately the model isn’t very in to acting. I think even if they are only online, the ads should deserve the same kind of professionalism seen on TV. You can see the full script if you click the image.
Another homepage takeover on a low profile blog about Brasov. Unfortunately there isn’t any clickable inner banner that could provide the call to action.
Peels aren’t very new in display advertising, but this one is different. The navigation button peels at the “Life” tab.
In order to boost traffic Realitatea.NET now uses an over the content footer iframe in their network. The ad emulates their TV crawl.
Another ad for Eureko’s rebranding. This one is the first homepage takeover of 2009 (in Romania)
When hovering over the “Print this” button a tooltip suggest printing it wirelessly with HP
Ad for MyJob.ro using in-content advertising on trafic.ro. By highlighting the table row this kind of ad doesn’t really qualify for blended, but what’s ingenious about it it’s the place where it’s displayed.
A branding project for Eureko attached to the main menu. It used the same color as the menu but with a small gradient. Unfortunatelly the landing page does not sustain the campaign at all (they used the default eureko.ro homepage)
